Friday, July 10, 2020
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Splendre – Increasing Engagement to your digital advertisements

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Splendre, a hyperlocal performance marketing startup is trying to weave magic in how brands reach out to their audience. It offers a unique blend of brand awareness and customer engagement to provide an end-to-end marketing solution in hyperlocal space by initiating awareness through triggers and application, and optimization through behavioral connection.

While delivering digital advertising solutions to Fortune 500 companies, we realized that the traditional hyperlocal marketing methodologies like outdoor, ambient and on-ground activations rarely provide the right cost to benefit ratio. Hence we have built an integrated ecosystem where brands can get the cumulative offerings in a very cost effective way by keeping aside the coordination efforts among the silos.   In fact, the campaign execution cost can be spread across to the audience in the form of rewards as consumer direct benefits thereby driving influence as outcome with high possibilities to re-engage those who have already got engaged.

Splendre achieves this with the right media mix which encompasses digital outdoor or ambient media and customer engagement using mobile devices. The ecosystem enables advertisers to leverage audience intelligence from Splendre to reach out in a non-invasive way. Splendre provides a hyperlocal marketing network built on the needs of consumers, unlike any other forced awareness or customer engagement mechanisms. 

Driving the same campaign with different channels was done haphazardly with no clear idea of integrating them. Even the best of brands were no exception to this phenomena. There was little transparency concerning the measurement and optimization of multichannel marketing campaigns and outcomes. To address the blind spots and anchor measurement, we engineered a unique ad delivery platform wherein brands can successfully deliver their campaigns over digital screens with in-built capabilities for dynamic creatives, contextual triggers, and audience analytics.

We have 20 digital screens in the ecosystem which has the capability to cover two high streets and two prominent shopping malls in Bangalore and Calicut with a capability to deliver more than 500,000 impressions and direct engagement of more than 10000 users per day.

We have proven our expertise in dynamic digital advertising by onboarding one of India’s premium screens at Anil Kumble Circle in Bengaluru. We have expanded our inventory base across Bengaluru and Kerala by riding on the robustness of the unique solution. At present, we have the marketing rights of the second largest mall in Kerala (Hi-Lite Mall, Kozhikode) with 15 digital screens. We have worked with brands like Myntra, HDFC, Swiggy, VKC, Hyatt, Reliance Trends and many others.

We have been awarded the MRPL-IIMK Live Start-Up seed fund of INR 15 lakhs and Google Credits for 100k USD which will aid in our growth tremendously. Through this platform, in future we will be able to enable advertisers to get tangible results with performance-based billing. By September 2020, we will have a projected SDA commitment of 15 large screens and 80 small screens.

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