In colloquial Malayalam, Hashboosh means – of high fashion with a hint of snobbery. We, Dhibin Jacob, Javed Anaz, Ravi Sankar R and Sethunath SR were doing an academic project by as part of our executive MBA programme from IIM Kozhikode. The idea was to bring budding designers, manufacturers, buyers and other stakeholders of the fashion community under its platform. And so was born Hashboosh(#B).
We are a LIVE incubated start-up that tries to solve the complementary needs of Fashion designers who find it hard to reach the market/customers, and that of the Consumers who crave for unique and new designs. We organize design challenges on our online platform in which designers from across the country participate. Winning designs from these competitions are manufactured and sold through our multi-brand stores (both online and offline). The product’s tag will carry the designer’s name along with the #B brand.
By manufacturing and selling winning designs from its competitions through our sales channels; we address the Designers’ desire for market reach and the quest for recognition. In short, we are providing a platform for designers to design, grow, earn and be recognized and appreciated for their creativity. From the Customer perspective; their need for “Design uniqueness” and “Large Variety” is also being met. By this Supply Chain Innovation model, we are able to beat the industry averages for inventory turnover, unsold goods and time to market.
We have around 15,000 strong community on our online design platform of which 400+ are active designers. We sell through 40+ large format multi-brand retail fashion stores in addition to the online presence with an average sale of 1300-1500 units per month.
We are beta testing our Social Commerce Mobile app, which intends to help Designers & Artisans who are struggling to find a market for their products. We will provide them with a platform where they can list and sell their products. This will help them to have a much broader customer base than the limited number of followers they have on Instagram or Facebook. They can also share the products of other Designers on our app, among their network and earn commission on the sales.
With 15,000 strong community currently on the platform and by having more all-embracing emphasis on Content and Influencer Marketing; we hope to build a large and sustainable platform for designers and customers who appreciate unique products.14